STMD
BACKGROUND
The Sacramento Tourism Marketing District (STMD) was renewed for 10 years on July 1, 2024. The STMD was established to provide additional funding to increase the level of sales and marketing activity by Visit Sacramento as it relates to Sacramento as a tourism, marketing, sports and event destination.
The funding, raised by the hospitality industry, is directed by the hospitality industry. The funds flow directly into sales and marketing activities that will be reviewed and monitored by a Tourism District Committee of industry peers - hotel managers and short-term rental operators appointed by the Sacramento Hotel Association. Each member of the Tourism District Committee is also a member of the Board of Directors of Visit Sacramento.
FOUR HOTEL ZONES
The STMD tourism assessment rate structure is based on a percentage fee - 3.45%, 2.875%, 2.30%, 1.15% - for four geographic zones within the City of Sacramento and the unincorporated area of Sacramento County. The STMD assessment is an assessment on the lodging property, not the guest; however, the assessment may be passed through to the guest at the discretion of the assessed lodging business. If the assessment is passed through to the guest, it should be noted as "Tourism Assessment" on the folio/bill.
STMD TOURISM COMMITTEE
Chair - Jeroen Gerrese, Sheraton Grand
Vice Chair - TBA
Zone 1 (Downtown)
Danielle Price, Fort Sutter Hotel
Patrick Miller, Hyatt Regency Sacramento
Jeroen Gerrese, Sheraton Grand
Steve Mammet, Embassy Suites Sacramento
Zone 2 (Point West Area)
David Huber, Hilton Arden West
Zone 3 (Natomas Area)
Doug Warren, Marriott
Zone 4 (Balance of County)
Ryan Opatz, The Westin Hotel
Next Meeting
Meeting Date: May 19, 2025
Location: Visit Sacramento office: 1608 I St. Sacramento, CA 95814
Time: 12 p.m.
Agendas and Minutes
* May 19, 2024
Previous STMD Agendas
* July 9, 2024
Minutes of previous meetings are posted below. For copies of earlier minutes, email STMD@visitsacramento.com.
Minutes for meetings taking place July 1, 2024 and later will be posted here following approval at the next months meeting.
